Cartoons For Your Promotional Products
One of the best forms of advertising is probably product giveaways. When you give away
promotional products such as t shirts, coffee mugs, sweatshirts, mousepads and
calendars, consider the long term benefits versus the cost. Although it costs more to
give away 1000 t shirts than it does to run a newspaper ad which will be read by
1000 readers, within a day or two the newspaper ad is forgotten. However
the promotional product keeps on advertising. Let me give you a great example.
Today in the mail I received a free coffee mug from a website I frequently visit.
The cup includes their name and logo and every time I use that cup I will be reminded
of this company. I drink coffee every day and will undoubtedly use their mug several
times a week, even though I own several other coffee mugs. It keeps their name in
front of me for as long as I own the mug and encourages my repeat business. Some of
the mugs I own I have had for ten years or more. You can see how this type of
advertising can keep working for a company over a long period of time.
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Rather than just giving away products another really great idea is to use promotional
items as prizes in a contest. The contest helps you to develop a mailing list and
you give away as many prizes as you can afford as future advertising. Your business
wins both ways.
This is effective advertising but let's take a look at some of the ways we can keep
the costs down.
Order In Quantity -
Looking at the cost per item printing in small quantities is more expensive than printing in
larger quantities.
The primary reason for the difference is set-up costs. Whether you print one
t shirt or 100, the printer still has to go through certain steps to set up
the presses. By spreading that cost over 100 shirts, the cost per shirt is much
lower than it is for only a few shirts.
If you hire an artist to design the t shirts, a similar thing happens. The
artist will charge a fee, partially based on how much time and work he has to
put in, and partially on the use of the artwork. If you spread that cost over
the number of t shirts you are printing, you will generally pay a lot less per
shirt if you print a larger quantity.
Print Less Expensive Products -
There are other products you can give away which are probably just as effective
as t shirts, but less costly. For example, coffee mugs and mousepads cost
probably 30 to 40 percent less than shirts. Pens and magnets are even less expensive.
Spend Less On The Designs -
Custom designs can be quite costly. Sometimes a stock cartoon can be just as effective in drawing
attention to your product or service. For example you could have a funny cartoon with your logo
directly underneath. Every time people see the cartoon they'll see your logo.
The fees artists charge for licensing artwork can vary considerably. With my cartoons I make it easy.
I allow the customer to name his own price (literally). In fact, some of my cartoons are free!
My cartoons are available for immediate downloading
and there is no need for any negotiation. All you have to add is your advertising message or logo and
your printer can assist you in doing this. Or if you offer me a fair fee I will add it for you.
Here is where you can see some of my stock cartoons and product designs:
Stock Cartoons
Product Designs
Just download the artwork you want and you're off to your printer.
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Websites by Ron Coleman:
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